Reasons to have a blog on a corporate website
The blog is undoubtedly one of the strategies most used by digital marketing experts to improve the positioning of a website. In today’s article I would like to talk about the advantages and reasons to have a blog on a corporate website, as long as we work on it constantly.

Curious facts about blogs
Before talking about the reasons to have a blog, I would like to share with you a series of data, obtained from Hubspot, related to this topic:

Companies that have a blog generate 55% more visits to their website than those that do not have one.
60% of users have a positive opinion about a brand after reading an article on its blog.
E-commerce that write at least twice a month an article on their blog generate 70% more sales than those who do not have a blog.
As you can see, investing in the development of a blog brings very interesting results. Next, I am going to show you a series of reasons why it is interesting for you to have a blog in your corporate page.

Reasons to write a blog

Increase notoriety: Having a blog and writing interesting articles about the company’s sector will help you strengthen the company’s online reputation. It is important that the content shared is of quality and relevant.

It creates a community: by always writing about the same topics, it is quite likely that users will access it repeatedly, looking for new articles. In addition, it will be possible for them to comment on all your articles, making it possible to start a conversation with a potential customer.

Trust: the objective of a blog should not be to sell or to talk about the advantages of your company, otherwise forget about it working. If you share quality content, sales or conversions will come hand in hand, because users will associate that you are an expert in the field.

Increased traffic: the more articles you have positioned, the more doors of entry to your website there will be. As I indicated at the beginning of the article, websites with a built-in blog have a higher percentage of traffic than those without.

Positioning of secondary keywords: any positioning strategy is composed of a series of main keywords, the web pages will be optimized for it, and secondary keywords, which should be worked on in the blog articles.

Well seen in the eyes of Google: constant activity is something very well seen in the eyes of Google. Adding quality content every month will make Google bots visit you periodically, and that will help your positioning.

Customer service: many companies write articles to solve their customers’ main doubts. Imagine that a customer has a problem with one of your products and that when he searches for the solution in Google you are the first result, don’t you think that speaks very well of you?

Informative: this is the perfect place to share your company’s news. From new services and products, to the latest company events.

Ahead of the competition: differentiation has always been very important. Therefore, if your competition does not have a blog, you will be able to show a better image to users. If they do have one, what are you waiting for to write more interesting and complete articles?

So what are you waiting for?
Nowadays, having a blog is easier than ever, since all CMSs nowadays offer the possibility of adding a blog quickly and easily. It is important to have a calendar of publications and topics, so as not to always talk about the same subjects.