Before you start, keep in mind that social media can be a double-edged sword in ecommerce. They are a powerful promotional channel, but a misstep in a photo or post can cost you many, many sales.

We have already talked about some social media marketing strategies to promote your business and the importance of having a good social media marketing strategy. Also, don’t forget that attractive visual content is crucial to get the most out of social media for your business.

If you want to squeeze the full potential of your Facebook, Instagram, Twitter or LinkedIn accounts, you will have to accompany your images and videos with persuasive texts and hooks that generate interactions on your social networks and even attract your potential customers to the sale!

This week we are going to tell you what copy is and we will talk about how to promote your online business by writing the best creative copy or written content for your social networks, so that you not only get those interactions that make your account grow, but also get your customers to look forward to your next post.

What is copywriting and why is it necessary?
In advertising, the word copy refers to creative texts that are part of a marketing or sales strategy. They are, basically, the texts with which you communicate with your customers to convince them that your product or service is just what they are looking for.

From the quotes under your Instagram photos to the content of your email marketing campaigns. The copy includes all the texts that have the ultimate goal of attracting your customer, capturing their attention and taking them to the end of the buying process.

How to write online: creative copy for social networks
Although every company or creative can have their own copy strategy for their social media campaigns, there are a number of basic rules that will allow your business to stand out from the competition:

Know your customer perfectly.
We tell you in every article: it is vital that you know your customers. And, in social networks, this importance is multiplied. Answer some of these questions before you start posting:

At what times do they connect?
What topics are they interested in?
How do they talk?
Are they more into visual content or text with useful information?
Be consistent
Don’t be extremely formal in one post and then the next day practically treat your customer as if they were your lifelong friend. Choose a style, a brand voice to use when posting, add a call to action and be very, very true to your choice!

Also, remember to adapt your level of formality, your vocabulary and your publications in general to your target audience. Spend time getting to know your niche, study their way of speaking and apply it to your networks.

Establish a frequency for your posts
Find out the best time to post on your social networks and plant yourself in your customers’ feed at the perfect time! Pick a day of the week and a time and organize yourself to have content ready to post. It may take some work, but your customers will notice and will end up consistently showing up!

As a good community manager, experiment with posting times on each social network. Prepare your photos and your advertising texts, and get your customers to buy!

Publish useful content and/or content that generates interactions.
If you know your niche well, this step is very simple: just like with your products, on your social networks you have to give your customers just what they want. Do they like motivational phrases? Write them on your social networks!

Do you think they’ll be interested in knowing a statistic about marketing or talking about the latest news in the world of music? Choose a topic related to your niche, even if it doesn’t involve mentioning your products – get the conversation started on your profile!

Share real stories
Whether it’s a “behind the scenes” with your colleagues showing how you work, or a post talking about the story of some clients or even an interview with one of them! Real stories give a sense of confidence that no creative copy can give – share your reviews and get your team out there!

Take advantage of all the tools offered by each of the social networks.
Social networks are, let’s face it, more social than ever. They all offer tools that invite your followers to interact with your content. Here’s a list of the best tips for writing the best creative copy depending on the social network. Take advantage of them!

Copy for Instagram
In addition to its well-known hashtags, Instagram is full of tricks to make your customers interact with your publications, especially with your stories. Here are some tips for writing the best copy for Instagram:

You can test your followers’ knowledge about your products or related topics with quizzes – make them learn something new every time they open your story!

Invite them to share, comment and “like” your content. Ask them a question in the description of your photos. It doesn’t matter if it’s something as simple as “What are your plans for the weekend? The important thing is that they interact and feel comfortable with your brand!

Tags, tags, tags! Remember to tag as much as possible those who appear in your publications to increase your engagement.
Put the crucial content of your post in the first line of your Instagram post. First things first, and in your case you’re more interested in your customer reading what you want to tell them rather than hashtags, right?

Use emojis! Instagram is a mainly visual network, so follow this normal! At the beginning of your text to draw attention, between your words to spice up a slightly longer text or at the end to emphasize your text – you choose!

Don’t add links in your photo descriptions: you may have noticed this detail already, but Instagram doesn’t enable links in captions, so don’t put them there because not only do they not work, but they also make your post less attractive! As a general rule, you can put a link to your website in your bio and in the copy: Link in bio.

Copy for Facebook
The copy strategy for writing on Facebook varies slightly from that of Instagram, since the tools offered by both networks are not the same:

Write small texts. And if they can be separated by paragraphs, even better! Do not write more than 100 words: your followers come to this social network to receive small amounts of information very quickly, not to pick up the habit of reading.
Emojis! As we said before, emojis make your posts more attractive, and help attract your customers!
Pro tip: it is a common practice to indicate your link separating it from the main text with an arrow emoji.

Copy for Twitter
Twitter is the social network of immediacy: your posts here have a very short life expectancy, so it is crucial to get the attention (and retweets) of your customers in the shortest time possible.

Be concise: and we don’t mean shorten it because you only have 280 characters to write in (which is also true), but write as little as possible. Just like on Facebook, users don’t come here to read, but to soak up as much information as possible in as few words as possible. And put the essential information in the first line of your tweet!

Use emojis: we don’t need to repeat what we told you before. Don’t fill your tweets with drawings, but remember to add at least one to attract your customer to your publication.

Quote, retweet other users… Sharing is living and on Twitter this statement is literal.
Ask questions! Twitter gives you the possibility to poll your followers on your tweets – get them to participate in your own posts!
Generate a sense of urgency: we already told you that everything on this network happens very fast, so call your customers to action with limited offers or by using words like “now”, “now”…

Copy for LinkedIn
To get the most out of LinkedIn and make your copy really persuasive, you will have to work with two pages: your business page and your private profile. Pay close attention to both, as people who visit your business profile will probably wonder who is behind it. And, those who come to visit you personally will probably be interested to know where (and how) you work. That’s why both pages should be impeccable.

Leave the jokes for other social networks: on LinkedIn it is preferable to use your more formal version, since visitors are more likely to be potential partners and not clients.

Use emojis, but in the right measure: a good idea for LinkedIn is to use only the strictly necessary emojis in your publications, such as the arrow we mentioned above.

Use hashtags: LinkedIn will suggest a series of hashtags based on the content of your copy once you have written it. But don’t overdo it! A maximum of five hashtags may be enough.

Keep your headline up to date: And don’t write here the name of your job, but the value you provide with your service. Like, for example, instead of “T-shirt seller at X online store”, you can write “I create unique T-shirts and get them to the right customers”. Sounds more appealing for sure, don’t you think?

Write what you have done and learned in each of your academic and professional experiences: continuing along the lines of providing value from the previous point, describe to your visitors what you did and why you did it, instead of just mentioning your previous positions. Don’t forget to make the most of persuasive writing!

Include multimedia content and opinions in your profiles: the great thing about LinkedIn is that it allows you to add a lot of information. Add videos, photos of your products, your CV… Everything is added value!