Keys to increase the flow of users on Facebook
Facebook is far from dead, and it is still the most popular and visited social network. People still spend at least an hour every day checking its content. So you will understand how important it is to increase the flow of users on Facebook for the good of your business.

The information that Facebook hosts is infinite, and it is for this very reason that the network watches everything carefully to filter most of the content, so that the user is not bombarded. Because of this, positioning content and attracting users is increasingly difficult but not impossible.

Identify publication times
The more interaction a publication receives, the more likely it is that Facebook’s algorithm will reward it with an increase in reach.

Although this is a basic issue, it is of great importance to be able to time your posts perfectly. If you post when your followers are most active, you instantly increase the likelihood of getting Likes and comments. It is not a myth, there are appropriate times to publish on social networks that can give you an idea of how to organize your publication schedule to get better results, you just have to research on the web and study the publications that have had more interactions on your fanpage. Without a doubt, this is a good way to increase the flow of users on Facebook.

Content improvement
Although the creative process is not easy, there are really many things to exploit daily about the brand or product. The moment your content starts to feel repetitive or boring, your audience will tune out. You have to try, as much as possible, to focus your Facebook content on your fans. It’s obvious that they follow you because they like your brand, product or service, however, that doesn’t mean they just want to hear from you all the time.

You can get those much-needed insights by following their comments on posts, talking to them through humor or simply posting a variety of content, even if it’s not closely related to your business. Reinvent the way you address them and you will start to get different results.

Analyze popular posts
Most of the time your followers’ reactions are the key to understanding what to post.

Instead of seeing your successful posts as something out of the ordinary, you should take steps to get the same interaction again. It’s not about guessing, to study what factors influenced review your Facebook analytics to identify what is getting the most reach.

Prioritize comments and responses
Most people want to interact with brands, which is why businesses that respond to comments get more interactions, and get increased user flow on Facebook.

If someone takes the time to comment on your content, you must return the interaction, because with this, in addition to expressing respect and interest, it sets the tone, since nowadays organic conversations with the public have become an expected activity, today they pay close attention to all comments.

Intensify visual content
Photos make up the vast majority of content on this social network, indicating that people prefer to interact with a visual element rather than a link or text.

If you want to improve engagement on Facebook, use more visuals and make sure they are created especially to accompany your content, showing the personality of your business. Don’t pull it from file bases that everyone uses.

Shorten your publications
The interest of your followers is maintained if your publications are attractive and above all short.

The following types of posts should be considered for guidance:

Quick questions to followers.
Quotes or statistics from an article that require a click to get more context.
Witty texts along with an image.
A simple, creative sentence is all you need to capture someone’s attention and lead them to click, winning interactions on Facebook don’t have to be complicated.

Leverage Facebook Live
People love watching videos on Facebook, but nothing beats the impact and interest that Facebook Live generates. With these you can get 3 times more views and plays.

Live videos are more interesting for the viewer because they understand that they are ephemeral and that the content will not be available again, they create a strong sense of urgency in viewers and make them pay more attention to what you want to present.

Do you want to increase the flow of users on Facebook?
I want to imagine that your answer will be yes, so follow the guidelines I’ve given throughout the article. Creating quality content is not easy, and it will be essential that you share it at the perfect time with your followers, because that influences more than you think.